privacy policy

This policy has been designed to explain the information we collect, how and why we collect it, and when it is used. We will keep this webpage as up to date as possible, reviewing our policies periodically to ensure everything is up to date and clear to all.

About personal data

Personal data relates to any living individual who can be identified from that data. As of May 25, 2018, in the European Union the processing of personal data is governed by the General Data Protection Regulation (GDPR).

How is the data collected?

When you make contact with us whether it be on the telephone, through our website, on email or book your safari holiday with us, all data relevant to your safari booking or enquiry is held securely in our database.

What data do we collect?

Personal data collected through a contact form will usually include your full name, email, address and any other information you choose to divulge to us at this stage. When you book your safari, we will need to collect more detailed data such as your date of birth, passport details including name and number, health requirements and dietary requirements. We also collect information on your interests to ensure we can provide the best experience for you.

We may collect personal information depending on your payment method, such as bank transfer or credit card payment. Any data collected will be destroyed when the purpose for collection has been completed.

If you book on behalf of others, you are responsible for ensuring that the others are aware of the content of this Privacy Policy and are in agreement with you supplying their personal data to make a booking or enquiry.

What is your data used for?

Your personal data is used to fulfil our obligations to you, which include:

  • Discussing safari arrangements
  • Sending you the requested information
  • Providing a quote
  • Sending you e-marketing or direct mail, if requested by you
  • Booking your safari
  • Asking for feedback on our services
  • Notifying you of any changes to your booking.

We never sell or rent data to third parties. When you book, this data will be passed on to your third-party agent on the ground to ensure everything runs smoothly whilst you are on safari. These third parties have agreed to our terms and only use any personal information we share with them solely for the purpose of providing the contracted service to us.

We sell travel arrangements to destinations around the world, which means your personal information may be transferred and stored in other countries which may be outside your country of residence. Some of these countries are subject to different standards of data protection than your country of residence. We will take all appropriate steps to ensure adequate levels of protection are in place to protect your information.

Will my information be used for marketing?

If you give us consent, we will use your name and email address for our e-marketing via our digital newsletter. We will never spam you and always endeavour to send you interesting email newsletters. We will also occasionally send you more tailored marketing depending on your interests based on your enquiry, previous quotes, previous trips and conversations with the Natural High team.

If you give us consent, we will use your name and address to send you our brochure.

On all of our website forms you will be given the opportunity to opt-in to receiving this marketing information from Natural High. If you change your mind, you can opt-out of our marketing at any time by clicking on the ‘unsubscribe’ link in any of our email communications or by emailing us at info@naturalhighsafaris.com. If you do unsubscribe from marketing communications, you will still receive operational and service messages from us regarding you booking or enquiry.

Who can access your data?

We will never sell or rent your data to third parties, we only share information when it is required to fulfil our obligation to you.

Data submitted through our forms is accessible only by Natural High and our developers. Our developers do not process or store your personal information for any purpose, nor do they pass it on to any third parties.


We use a minimal number of cookies on our website. To find out more about this, head to our dedicated cookies page here. Cookies are harmless when used responsibly.

We also use Google Analytics to review our website and find out such things as how many visitors we’ve had to a particular page. Natural High and Google do not attempt to identify anyone from this data. If you do not want your visit to be accessible via Google Analytics, you can opt out here.


We post testimonials to our social media periodically. We will ensure there is no way of identifying you from the data we publish on testimonials on our social media. The data included on our testimonials may include first name, surname initial and a quote from your feedback.

How long do we keep your data?

We keep your personal information for as long as is reasonably necessary for the purposes for which it was collected. The time period for which we keep data depends on the data type but most of our data is retained for three years. Legally, some financial information must be kept on our files for six years. Data is not kept on our systems for longer than is needed and is periodically reviewed and removed.

We make every effort to ensure your data is stored and processed securely.

How you can contact us

Under the GDPR, you have the right to view, edit or request the removal of your personal data from Natural High.

For data enquiries, please use the contact details below. Ensure you include your full name, email address, full address (including post code) and the details of your request. Depending on your request, we may respond with one of our Data Access forms.

By email: info@naturahighsafaris.com

In writing: Natural High Safaris, 1 Chaldicott Barns, Semley, Shaftesbury, Dorset SP7 9AW

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